Group IMC Director Coca-Cola North America
Group IMC Director – Coca-Cola North America based in New York: June 2014 until present
- Responsible for Integrated Marketing Communications on the Glaceau Brands: vitaminwater, smartwater, Powerade
- Responsible for the Juice Brands based in Houston: Minute Maid, Simply, Odwalla
Prior to that I was responsible for global strategy and creative content on Brand Coca-Cola, Coke Zero and Diet Coke, which involved stewarding the global “Open Happiness” campaign and leading content development for our largest global charters: Olympics, Fifa, Music, Marketing the Category, Global Diet Coke, and Coke Zero platforms.
While leading global content, the Coca-Cola brand experienced the highest growth rates of the last 15 years. The strategic and communication alignment behind the brand enabled improved creativity around the world culminating with the 2013 Cannes Advertiser of the Year award as well as other multiple awards worldwide.
I bring a number of different capabilities to an organization:
Global business acumen – multinational experience, being aware of different models and different cultures.
Integrated business execution – TCCC is the ultimate matrix system, so am experienced in working up, across, down.
Strategic thinking – the ability to see 2 or 3 years down the road and apply in the short and long term.
Creative instinct – the natural instinct to understand creative content, conceptual thinking, with a strong visual brain
Credibility – being brave, keeping my word, sell my vision, delivering integrity.
People management – I pride myself on supporting my team, being decent and respecting people as humans.
Learning agility– curiosity is a fuel of life. A thirst for knowledge.