Duncan Guy

Guy Duncan

Group IMC Director Coca-Cola North America

Name:Guy Duncan
Address:London, United Kingdom
I am an experienced global marketer, spending the last eight years in different roles at Coca-Cola in Europe, Atlanta and most recently in New York. For the last two years I have led Integrated Marketing Communications (IMC) for the Glaceau, Stills and Juices portfolio in the North American market for Coca-Cola. Prior to that I had 18 years of experience on the agency side. I recently returned to London and am based in SW9.


June 2008 - present

The Coca-Cola Company

Group IMC Director Coca-Cola North America

Group IMC Director – Coca-Cola North America based in New York: June 2014 until present

  • Responsible for Integrated Marketing Communications on the Glaceau Brands: vitaminwater, smartwater, Powerade
  • Responsible for the Juice Brands based in Houston: Minute Maid, Simply, Odwalla

Prior to that I was responsible for global strategy and creative content on Brand Coca-Cola, Coke Zero and Diet Coke, which involved stewarding the global “Open Happiness” campaign and leading content development for our largest global charters: Olympics, Fifa, Music, Marketing the Category, Global Diet Coke, and Coke Zero platforms.

While leading global content, the Coca-Cola brand experienced the highest growth rates of the last 15 years. The strategic and communication alignment behind the brand enabled improved creativity around the world culminating with the 2013 Cannes Advertiser of the Year award as well as other multiple awards worldwide.

I bring a number of different capabilities to an organization:

Global business acumen – multinational experience, being aware of different models and different cultures.

Integrated business execution – TCCC is the ultimate matrix system, so am experienced in working up, across, down.

Strategic thinking – the ability to see 2 or 3 years down the road and apply in the short and long term.

Creative instinct – the natural instinct to understand creative content, conceptual thinking, with a strong visual brain

Credibility – being brave, keeping my word, sell my vision, delivering integrity.

People management – I pride myself on supporting my team, being decent and respecting people as humans.

Learning agility– curiosity is a fuel of life. A thirst for knowledge.

May 2003 - May 2008

Coley Porter Bell

Director of Client Services

Head of Department servicing multi-national and blue-chip clients: Unilever, Coca-Cola.

Responsible for Unilever and Coca-Cola Global Design Accounts

Numerous New Business Wins.

Design Awards Achieved Globally and in the UK for numerous projects.

January 2000 - May 2002

Publicis London

Board Account Director

Responsible for United Biscuits, KP Snacks and Coca-Cola accounts.

December 1998 - December 1999


Account Director

Responsible for Safeway retail creative account.

January 1995 - November 1998


Account Director

Responsible for award winning Mars Confectionery creative, and Tetley GB accounts.

January 1993 - December 1994

JWT London

Account Director

Responsible for Unilever Haircare business, Kraft Coffee, Ladbrokes accounts.

September 1990 - December 1992

Leo Burnett London

Graduate Trainee

Trained on Kelloggs, Perrier and Buena Vista Disney Films.

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Media – Print / Online

Coca-Cola Liquid & Linked Case Study – Harvard Business Review

smartwater and Jennifer Aniston – MarketWatch

Rose from Concrete – Tupac Shakur – Adweek

Minute Maid – Mother’s Day – Mobile Marketer

The Storytellers: Guy Duncan – Marketing Magazine

Everyone’s Invited – Coca-Cola 2014 FIFA World Cup Campaign

Wearable Movie – Marketing Magazine

Wearable Movie – Brand Republic

Coca-Cola Ditches Ad Agencies – The Guardian

Coca-Cola’s Roll Out Happiness Pop-Up Park Campaign – Creative Guerrilla Marketing

Where Will Happiness Strike Next – Fast Company

Roll Out Happiness – Campaign Brief

Coca-Cola and London 2012 Olympics – Advertisement Journal

Coca-Cola’s Olympics Advertising Puts Athletics to Music – New York Times

Coca-Cola Team Creative – Campaign Live

Cannes: Top 10 Digital Influencer – Ad Parlor

Creative Director Interview – Creative Pool

Liquid and Linked Case Study – Contagious

Coca-Cola Appoints EU Creative Director – Design Week

Radio Documentary on a Brand New World – PR Conversations




  • YouTube Ads of 2015 nominee: Rose from Concrete – Powerade #JustAKid
  • Eurobest Print Grand Prix:Coca-Cola: Together Love 2015
  • Cannes Gold Press: Coca-Cola: Together Love 2015
  • Cannes Gold Press: Coca-Cola: Together Peace 2015
  • LIA Gold and Bronze: for Small World Machine: bring India and Pakistan together 2013
  • LIA Bronze: for Diet Coke Slender Vender 2013
  • Mashies – Digital Marketing Innovator of the Year Winner 2013: Coca-Cola Move to the Beat of London
  • MIXX Awards: Best in Show: Small World Machines 2013
  • Cannes Creative Marketer of the Year for The Coca-Cola Company 2013
  • Cannes Shortlisted: Slender Vender, Wearable Movie 2013
  • 10 x Cannes Lions including 3 x Golds for Small World Machine 2013
  • MIXX Awards Silver for Content Marketing: London 2012 Olympics Content
  • Webby Honoree for Move to the Beat: London 2012 for Social Media
  • Eurobest awards for Olympics and Coke Sitelets 2012
  • Cannes Grand Prix: Google Re:brief Project 2012
  • Cannes Silver: Coke Zero: Make It Possible 2012
  • Cannes Bronze: Coke Zero: Make it Possible 2012
  • Cannes Bronze: Coca-Cola Olympics 2012: Mobile Activation 2012
  • Maroon 5 24hr Session: Music Event of the year 2011 (Webbies)

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